The Evolution of Health-Conscious Eating | Market Research Report


This report comes in PPT.

Key Findings

Consumer demand and government regulations shape the health trend in the food industry

Consumers are prioritising holistic lifestyles and recognising the importance of a healthy diet for physical and mental wellbeing. Notably, one in three consumers are willing to pay more for food with health and nutritional properties. In addition, governments continue to implement regulations to promote healthier options, driving innovation and reformulation in the industry.

The evolution of functional foods from a narrow focus to holistic powerhouses

The food industry is shifting from narrower functionalities like digestion and immunity to holistic approaches. Emerging functional foods are addressing specific need states like energy, calmness and cognitive function. The connection between gut health, brain function and mood regulation is also gaining attention, with innovation around pro-, pre-, and postbiotics.

Nourishing life journeys: Enhancing wellness through lifestage nutrition

Targeting different life stages with functional foods is crucial for addressing the specific nutritional needs at various stages of development. Substantial business prospects exist in ageing populations, as well as in women’s health, with a growing demand for targeted solutions, incorporating beneficial ingredients into everyday diets.

Moving beyond the one-size-fits-all approach in food and nutrition

Although the adoption of personalised nutrition is influenced by factors such as cost and consumer trust, various tools like mobile apps and fitness trackers are widely used to provide targeted nutrition advice. The fields of microbiome analysis, epigenetics and biohacking can further expand the possibilities of personalised nutrition in the future.

Overcoming challenges, embracing technology, and harnessing lab-grown innovations

The health and wellness food industry is poised for sustained demand, but challenges include inflation and strict regulations. In the medium term, technology will shape the industry and make personalised nutrition more accessible, while in the long term, lab-grown techniques can have a transformative opportunity, enabling the production of bioactive ingredients in the lab.


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